Mariana do Valle

Retention Lead at bloomon

Mariana do Valle is a seasoned professional in retention and CRM management with extensive experience across multiple companies. Currently serving as Senior Retention Manager at bloomon since April 2022, Mariana leads the Retention team while designing and executing multi-channel campaign strategies for diverse European markets, managing company-wide retention forecasts, and overseeing A/B testing initiatives. Previously at Queima Diária, Mariana served as CRM Manager, where responsibilities included system migration, campaign automation, and partnership orchestration with major Brazilian companies. With a solid educational background in Social Sciences and Marketing from Universidade Federal de Minas Gerais, Mariana possesses expertise in various tools such as Braze, Tableau, and ActiveCampaign, contributing to significant improvements in user retention and lifetime value.

Location

Almere, Netherlands

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bloomon

bloomon, part of the Bloom & Wild family, is turning the flower industry on its head – for the better. How? By disrupting the traditional supply chain. bloomon creates seasonal collections using unusual stems to deliver unique flower arrangements. We always use field-fresh high-quality flowers straight from the grower and deliver to our customers through a high-tech and highly creative platform. Our e-commerce company launched in Amsterdam in 2014 and went from start-up to scale-up at hypersonic speed. We are already active in 5 countries: the Netherlands, Germany, Belgium, UK and Denmark.


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Employees

51-200

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