bloomon
Sophie Phoelich is a seasoned Brand Designer currently at bloomon, with a diverse background in graphic design, illustration, and art direction through their own studio, Studio Phoelich. Since August 2021, Sophie has collaborated with various notable clients, including Zaans Museum, Studio NV for Hermès & Vlisco, and Havas Media. Previous roles involved working as a graphic designer for Havas Media and contributing to Studio Noa Verhofstad and YB by Yoghurt Barn. Sophie has a Bachelor's degree in Applied Science, specializing in graphic design, from Willem de Kooning Academy, which complements extensive hands-on experience gained from early positions in hospitality.
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bloomon
bloomon, part of the Bloom & Wild family, is turning the flower industry on its head – for the better. How? By disrupting the traditional supply chain. bloomon creates seasonal collections using unusual stems to deliver unique flower arrangements. We always use field-fresh high-quality flowers straight from the grower and deliver to our customers through a high-tech and highly creative platform. Our e-commerce company launched in Amsterdam in 2014 and went from start-up to scale-up at hypersonic speed. We are already active in 5 countries: the Netherlands, Germany, Belgium, UK and Denmark.