Blue Caffeine
Radhesh Koka has a diverse professional background with experience in digital marketing, customer experience management, and business consulting. Currently, Radhesh is the Founder & CEO of Blue Caffeine, as well as a Co-Founder of gurukool. With a strong foundation in engineering and an MBA in General Management, Radhesh has held leadership positions at companies like Cognizant and Satyam Computer Services Limited.
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Blue Caffeine
At Blue Caffeine, we help clients identify, build and nurture a highly targeted, relevant customer base using a data-driven approach for awareness creation, funnel optimization and lead conversions. Our mission is to use the power of technology, analytics and design to help our customers execute, monitor and optimize highly-targeted Search, Display and Social campaigns. Our services include SEO (Search Engine Optimization), PPC (Google Ads, Bing, Yahoo, Facebook), Analytics and Design. We have our own Audit, Assessment and Planning tools that bring an algorithmic approach to digital marketing, reducing cycle times for campaign optimization and increasing ROI We use NLP (Natural Language Processing) and text mining to build highly relevant keywords and conduct exhaustive competitive research and benchmarking.