Fcxp Lana Pruett (CX-I)

Lana Pruett has extensive experience in customer experience and digital transformation, currently serving as the Director of Insights and Experience at Blue Cross and Blue Shield of Kansas from September 2013 to April 2025. In this role, Lana leads cross-functional teams to implement digital strategies and enhance customer interactions through user testing and journey mapping. Prior positions include Director of Customer Experience and Manager of CSC Quality, Training, and the Member Experience, where coaching and public speaking were key components. Lana holds a degree in Business Administration and Management from Washburn University and completed general studies at Valley Falls High School.