Blue Cross Blue Shield of MA
Faith Previtera is a seasoned marketing professional with extensive experience in brand and content strategy. Currently serving as the Director of Brand & Content Marketing at Blue Cross Blue Shield of Massachusetts since June 2025, Faith previously held the role of Senior Vice President of Strategy at Hill Holliday, focusing on brand journalism and integrated communications for notable clients such as Massachusetts Office of Travel & Tourism and Santander Bank. With earlier positions including Vice President of Strategy - Content and Senior Editorial Strategist across various agencies, Faith has developed strong expertise in earned, owned, and paid media communications, social media strategy, and content production. Faith holds a Bachelor of Arts in Creative Writing and Social Welfare from Seattle University.
This person is not in any teams
This person is not in any offices
Blue Cross Blue Shield of MA
41 followers
Voted as the highest in member satisfaction among Massachusetts commercial health plans by JD Power, Blue Cross Blue Shield of Massachusetts is a community-focused, tax-paying, not-for-profit health plan headquartered in Boston. We have been a market leader for over 80 years, and are consistently ranked among the nation's best health plans. Our daily efforts are dedicated to effectively serving our 2.8 million members, and consistently offering security, stability, and peace of mind to both our members and associates.