John Pacini

John Pacini is an accomplished marketing professional with extensive experience in digital and performance marketing, primarily at Blue Shield of California since March 2016, where roles include Senior Manager for Digital and Performance Marketing and Customer Acquisition. Pacini has also contributed as a speaker at the Medicare Marketing & Sales Exchange, emphasizing effective strategies for reaching the Medicare Age In population. Previously, Pacini held positions such as Account Director at Hathway, focusing on mobile innovation, and Program Manager at Blue Shield, overseeing Individual Family Plans Marketing. Project management roles at Designkitchen, Vanguard Technology Corporation, and SmithBucklin further showcase expertise in managing complex marketing initiatives. Pacini holds a BSBA in Marketing from John Carroll University.