Blue Square
Carl Aelle has extensive work experience in various leadership roles. Carl started their career as a Senior Transformation Manager at Vodafone from 2007 to 2013. Carl then moved on to Sky, where they served as the Head of Performance & Delivery for Now TV from 2013 to 2014. After that, they joined Virgin Atlantic as the Head of Retail from 2014 to 2016, where they successfully implemented a multi-million-pound optimization plan and revamped the sales journey.
Carl then worked as the Head of Innovation | Global at UNiDAYS from 2016 to 2017, where they played a significant role in developing omnichannel propositions for retailers and contributed to the company's substantial revenue growth. Carl then joined Dyson as the Head of Retail in 2017, where they served for a year and delivered positive results.
In 2018, Carl joined Samsung Electronics as the Director of Client Services, responsible for driving the client strategy for multiple business units. Carl later transitioned to the role of the Director of Product & Development, contributing to the company's growth and innovation.
Currently, Carl is serving as the Senior Director of Client Services at Blue Square. Carl leads multiple business units, develops strategic plans, and fosters strong client relationships. Carl manages teams of Client/Account Directors and oversees all day-to-day client service operations.
Throughout their career, Carl has demonstrated exceptional leadership skills, strategic thinking, and success in driving growth and delivering results.
Carl Aelle's education history includes studying Aerospace, Aeronautical, and Astronautical Engineering at the School of Business and Law, University of Brighton. Additionally, they pursued Aeronautical Engineering at Brighton MET. However, the specific start and end years for these educational experiences are not provided.
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Blue Square
We’re award-winning specialists in the arena of considered purchase brands, working in partnership with our clients to pioneer brand engagement. We believe in the power of human touch and it’s the combination of our people, data insights and technology that enables us to innovate customer engagement across the buyer to customer journey. In a world where the blending of physical and digital environments demands a seamless customer experience, we understand how the multiple touchpoints that make up the purchase journey connect to grow sales, increase customer loyalty, and build brand love. These include retail engagement teams who create excitement and buzz around products with customers and retail teams. Our Territory Sales Managers build great relationships across multiple channel partners whilst product experts specialise in engaging throughout the purchase journey from pre-purchase to in-home set-up. We provide digital teams for e-commerce and social selling, live agents in virtual store environments and build social influencer programmes to amplify our reach. Working from live studios and visiting retail locations nationally, our training teams deliver interactive e-learning and hands-on product immersion. To build these dynamic and engaging teams, our in-house recruitment gurus build communities to find the best talent out there. When the talent is matched to the right role for our clients, we onboard, develop, and reward them through the entire employee journey. Interested in working here? Check out our dedicated 'Careers at Blue Square' page. We’re part of Brand Partnership Group (BPG) - a business on a mission to build long-lasting emotional connections on behalf of brands and their customers. Alongside Blue Square, BPG is home to Pulse, a research and insights agency who add the ‘So what?’ into your strategy, and Creative Monster, a cohort of creatives with a monster interest in all things digital, content and social.