Laura Sirs

Laura Sirs is a seasoned marketing professional with extensive experience in leading marketing initiatives across Europe, the Middle East, and Africa. Currently serving as a Senior Marketing Manager at BMC Software, Laura manages top EMEA Accounts and spearheads multi-channel campaigns, specifically focusing on financial services. Previously, Laura held senior marketing roles at CA Technologies, where responsibilities included driving significant pipeline contributions and overseeing account-based marketing programs. Laura's career also includes positions at Computer Associates, where significant contributions were made to event sponsorship and marketing integration efforts. Laura holds a B.Sc. (Hons) in Dual Honours Biology & Geography from Keele University.