Amelia Bandeira

Amelia Bandeira has extensive experience in strategic marketing and customer experience, currently serving as Head of Strategic Marketing, Customer Experience & Innovation at BNP Paribas Personal Finance since February 2015. Previous roles at BNP Paribas include Head of Research, Innovation & Customer Advocacy and Digital Transformation Manager, where Amelia designed and deployed comprehensive training programs for digital transformation and fostered relationships with digital communication partners. Prior to joining BNP Paribas Personal Finance, Amelia worked at BNP Paribas Wealth Management from November 2008 to February 2015, holding positions such as Products & Services Marketing Manager and Products & Services Marketing Officer, where contributions included enhancing client experience, revamping product lines, and managing marketing campaigns for international clients. Educational qualifications include a Master's degree in Business Management with a focus on Marketing and Controlling from Paris Dauphine University, along with a Bachelor's double degree in Economics & Management from Paris Dauphine University and Madrid Autonoma University.