boAt
Arun Mittal is an experienced communications professional with a diverse background in public relations and brand communications. Currently serving as the Head of Communications and Special Projects at boAt Lifestyle since April 2023, Arun has previously held impactful roles as a Business Advisor at Truefy AI and as the Public Relations Lead at Lenskart.com. Arun's expertise encompasses developing strategic PR plans, media relations, digital PR, and innovative marketing campaigns. With extensive experience at PR Pundit, CashKaro.com, and other notable firms, Arun has successfully managed high-profile brands and guided communication strategies to align with organizational goals. Educational qualifications include a Master's degree in Luxury Marketing and Management from Istituto Europeo di Design and a Bachelor's in Leather Design from the National Institute of Fashion Technology Delhi.
boAt
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BoAt, a consumer electronics brand incepted in 2016 is slowly becoming a buyer’s choice with its affordable, travel-friendly and durable products in the segment. The brand’s tagline ‘Plug Into Nirvana‘ is justified by the enthralling experience of listening to one’s favourite music using Boat products. The Mumbai-based company views its ever-evolving products like fashion accessories, not just lifestyle products. Establishing a dedicated user base in just a few years, BoAt manufactures a wide range of products such as Airdopes (Boat’s very own airpods), wired and wireless headphones, Mobile accessories, speakers and limited-edition products. BoAt is dedicated to its R&D which is visible in its quirky colour choices such as Winter Chestnut, Viper Green, etc along with the dramatic designs like the Stone 650 Speaker with the Diamond-shaped mesh.