boAt
Prejit Narayan serves as the Chief Business Officer and Senior Vice President of Sales and Marketing at boAt Lifestyle since January 2022. With prior experience at Amazon from April 2016 to January 2022, Prejit Narayan held several key positions, including Beauty Lead for Amazon KSA and UAE, Mobile Category Head, Senior Vendor Manager, and Vendor Manager. Prejit Narayan's career also includes a role as Digital Marketing/Category Manager at Idea Cellular Ltd from April 2015 to April 2016, focusing on digital revenue growth and strategic road mapping. Prejit Narayan began with the Aditya Birla Group as a Leadership Associate from June 2014 to April 2015, completing various industry stints, and gained initial experience as a summer intern in the marketing division at Idea Cellular Limited. Prior to these roles, Prejit Narayan worked as a System Engineer at IBM Global Business Services from May 2010 to May 2012. Educational qualifications include an MBA from the Indian Institute of Management Bangalore and a B.Tech in Electronics and Communications Engineering from the National Institute of Technology Calicut.
boAt
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BoAt, a consumer electronics brand incepted in 2016 is slowly becoming a buyer’s choice with its affordable, travel-friendly and durable products in the segment. The brand’s tagline ‘Plug Into Nirvana‘ is justified by the enthralling experience of listening to one’s favourite music using Boat products. The Mumbai-based company views its ever-evolving products like fashion accessories, not just lifestyle products. Establishing a dedicated user base in just a few years, BoAt manufactures a wide range of products such as Airdopes (Boat’s very own airpods), wired and wireless headphones, Mobile accessories, speakers and limited-edition products. BoAt is dedicated to its R&D which is visible in its quirky colour choices such as Winter Chestnut, Viper Green, etc along with the dramatic designs like the Stone 650 Speaker with the Diamond-shaped mesh.