boAt
Rakshit Gupta is an experienced professional specializing in customer experience strategy, product, and operations. Currently serving as the Head of Customer Experience Strategy, Product and Operations at boAt, Rakshit previously held key roles at Swiggy, including Director of Operations Strategy and General Manager of both Operations Strategy and the CEO's office. Earlier career experiences include working as a Senior Associate at The Boston Consulting Group, an Investment Banking Intern at Barclays Investment Bank, and a Business Analyst at Flipkart.com. Rakshit holds a Post Graduate Program in Business Administration and Management from the Indian Institute of Management Ahmedabad and participated in a student exchange program at the University of Münster.
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boAt
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BoAt, a consumer electronics brand incepted in 2016 is slowly becoming a buyer’s choice with its affordable, travel-friendly and durable products in the segment. The brand’s tagline ‘Plug Into Nirvana‘ is justified by the enthralling experience of listening to one’s favourite music using Boat products. The Mumbai-based company views its ever-evolving products like fashion accessories, not just lifestyle products. Establishing a dedicated user base in just a few years, BoAt manufactures a wide range of products such as Airdopes (Boat’s very own airpods), wired and wireless headphones, Mobile accessories, speakers and limited-edition products. BoAt is dedicated to its R&D which is visible in its quirky colour choices such as Winter Chestnut, Viper Green, etc along with the dramatic designs like the Stone 650 Speaker with the Diamond-shaped mesh.