boAt
Shreya Chopra is a marketing professional with extensive experience in product and brand marketing. Currently serving at boAt Lifestyle since November 2023, Shreya previously held the position of GTM Specialist at Crocs India from August 2022 to November 2023. Prior to that, Shreya worked at vivo India from June 2018 to August 2022, advancing through various roles including Deputy Manager, Assistant Manager, Senior Executive, Executive, and Management Trainee. Shreya holds a Master of Business Administration in Marketing from NMIMS CDOE (2020-2022) and a Bachelor of Commerce from Delhi University (2015-2018).
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boAt
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BoAt, a consumer electronics brand incepted in 2016 is slowly becoming a buyer’s choice with its affordable, travel-friendly and durable products in the segment. The brand’s tagline ‘Plug Into Nirvana‘ is justified by the enthralling experience of listening to one’s favourite music using Boat products. The Mumbai-based company views its ever-evolving products like fashion accessories, not just lifestyle products. Establishing a dedicated user base in just a few years, BoAt manufactures a wide range of products such as Airdopes (Boat’s very own airpods), wired and wireless headphones, Mobile accessories, speakers and limited-edition products. BoAt is dedicated to its R&D which is visible in its quirky colour choices such as Winter Chestnut, Viper Green, etc along with the dramatic designs like the Stone 650 Speaker with the Diamond-shaped mesh.