boAt
Shubham Choudhary is an experienced procurement and supply chain professional currently serving as Head of Indirect Procurement at boAt Lifestyle since May 2023. Prior to this role, Shubham held positions at Appario Retail Private Limited as ISM (In-stock Manager) and Forecasting Program Manager, where responsibilities included overseeing inventory planning for mobile devices and developing strategies to optimize sales and inventory. Shubham also worked at Bharti Airtel as Warehouse Manager and Material Planner, leading warehouse optimization and the implementation of inventory management systems. Earlier experience includes a role as Operations Intern at Philips, focusing on project management enhancements. Shubham holds a Master’s Degree from the Indian Institute of Management, Calcutta, and a Bachelor’s Degree in Chemical Engineering from the Indian Institute of Technology, Roorkee.
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boAt
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BoAt, a consumer electronics brand incepted in 2016 is slowly becoming a buyer’s choice with its affordable, travel-friendly and durable products in the segment. The brand’s tagline ‘Plug Into Nirvana‘ is justified by the enthralling experience of listening to one’s favourite music using Boat products. The Mumbai-based company views its ever-evolving products like fashion accessories, not just lifestyle products. Establishing a dedicated user base in just a few years, BoAt manufactures a wide range of products such as Airdopes (Boat’s very own airpods), wired and wireless headphones, Mobile accessories, speakers and limited-edition products. BoAt is dedicated to its R&D which is visible in its quirky colour choices such as Winter Chestnut, Viper Green, etc along with the dramatic designs like the Stone 650 Speaker with the Diamond-shaped mesh.