Boats Group
Alisa Saric is an accomplished marketing professional with extensive experience in lifecycle and retention marketing. Currently serving as the Director of Lifecycle Marketing at Boats Group since March 2025, Alisa previously held significant roles at LetsGetChecked, including Senior Director of Retention and Lifecycle Marketing and Director of Retention and Lifecycle Marketing from January 2022 to March 2025. Alisa's career also includes positions such as Sr. Email Marketing and Automation Manager at ruby and Email Marketing Manager roles at Torstar Corporation and itravel2000. Alisa began their career in email marketing at SiriusXM Canada and has a background in online marketing from Blacks Photography. Alisa holds a certificate in E-Marketing from the Canadian Marketing Association and has pursued education through various reputable institutions.
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Boats Group
Boats Group drives boat sales globally through its four industry-leading brands. Boats Group formed in May 2010 and is the internet partner of choice for the recreational marine industry. Boats Group is a leading marketing services and publishing company that provides businesses with a comprehensive suite of technology-based marketing solutionsincluding Internet advertising. Boats Group operates the five market leading web portals – boats.com, YachtWorld, Boat Trader and CosasDeBarcos, and YachtCloser. Our comprehensive suite of technology-based marketing solutions includes Internet advertising, lead generation, CRM, data management services, website design and hosting.Boats Group has offices in North America (Miami, Florida) as well as in Europe (United Kingdom, Spain & Italy). The company employs 200 people, has customers in 106 countries and advertises boats for sale in 143 countries. In 2016, over 98 million visitors spent time researching products on Boats Group web and mobile sites, apps and social media outlets. Boats Group’s global reach includes 28 localized web portals which are translated into 13 languages.