Alina Fitsai

Alina Fitsai currently serves as the Lead of Paid Media | Growth at Bobbie, a role commenced in March 2025. Previously, Alina held the position of Director of Growth at Scale Media from June 2023 to March 2025, managing a $60M+ marketing budget while delivering significant revenue and profit growth for multiple e-commerce brands in the health and wellness sector. Alina's earlier experience includes serving as a Senior Growth Marketing Manager at MuteSix, overseeing substantial advertising campaigns across leading digital platforms, and as a Senior International Partnerships Manager at OMG Model Management, where contract negotiations with international clients were a key focus. Alina holds an Executive MBA from UCLA Anderson School of Management, alongside prior studies in General Business and a Bachelor's degree in Public Relations from Irkutsk State University.