Bobby Alexander

Bobby Alexander is an accomplished creative professional with extensive experience in brand development and visual identity design. Currently serving as the Head of Creative at Bobobox since March 2023, Bobby previously held the position of Head of Creative - Merchant Marketing at Gojek from August 2020 to December 2022, where management and supervision of brand visual guidelines and creative campaigns were key responsibilities. Prior experience includes leading the development of Moka's brand and visual identity as Head of Art from March 2018 to August 2020, and serving as Senior Art Director at Waykambas Branding from September 2012 to December 2017, where visual identity systems were developed across various industries. Bobby’s educational background includes a degree in Visual Communication Design with a focus on New Media from BINUS University and a high school diploma in Social Sciences from Sekolah Dian Harapan.