Paula mc Guinness

Paula Mc Guinness is a seasoned marketing professional with extensive experience in digital marketing and brand strategy. Currently serving as Chief Marketing Officer at BoConcept since April 2019, Paula previously held various roles at The LEGO Group from September 2013 to February 2019, including Global Digital Marketing Director and Head of Marketing for LEGO.com & Consumer Experiences. Earlier in their career, Paula worked with multiple companies, including Diageo, Bacardi, and Fosters Group, as a Brand Digital Strategist from January 2004 to January 2013. Paula's educational background includes an Advanced Diploma in Spanish Language and Culture from the University of Alicante and a Superior Business Spanish Certificate from the Chamber of Commerce in Madrid.