BODi
Alethea Cox is an accomplished business professional with extensive experience in fitness and automotive industries. Currently serving as a Business Partner at Humboldt Ford since October 2018, Alethea contributes to the dealership's offerings of new Ford and certified pre-owned vehicles alongside a full-service shop. Alethea is also the Owner and CEO of FitZone, a fitness company under Beachbody, providing personalized training and wellness programs since September 2013. Previous roles include Director of Indoor Cycling and Assistant Director of Group Fitness at Apple Athletic Club, as well as leadership positions at DocuTech Corp and Melaleuca. Alethea's educational background includes attendance at Eastern Idaho Technical College.
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