Maud Gerards

Maud Gerards is an experienced Corporate Communications Strategist at bol since March 2021, where responsibilities include crafting a consistent brand narrative tailored to diverse target audiences. Previously, Maud held multiple roles at de Bijenkorf from November 2012 to March 2021, culminating as Teamlead Digital Content & Photography, overseeing the creation and distribution of digital content across various channels. Additional roles include Lead Creative and Waarnemend Product Owner, managing creative content and agile development teams. Maud began a career as a Freelance Fashion Journalist and Blogger from June 2010 to May 2014, contributing to numerous fashion publications. Maud holds a Master’s degree in Fashion Journalism from ArtEZ University of the Arts and a Bachelor’s degree in Journalism from Fontys University of Applied Sciences.