Durrah Abdullah

Durrah Abdullah is a seasoned marketing professional with extensive experience in lifecycle marketing, growth strategies, and customer communication. Currently serving as a Senior Lifecycle Marketing Specialist at Bolt since February 2024, Durrah previously held the role of Senior Manager - Growth & Experience at Zarya App, where significant contributions included increasing user retention through innovative programs and executing data-driven marketing initiatives. Prior roles at Daraz and Careem demonstrated expertise in project management, community management, and enhancing customer satisfaction through effective communication strategies and digital solutions. Durrah holds a Bachelor's Degree in Marketing from the Institute of Business Management and a Diploma in Digital Marketing from the Institute of Business Administration.