Guisselle Parra

Guisselle Parra is a seasoned professional with extensive experience in business development and strategic market expansion. Currently serving as Global Expansion Lead for Franchise Markets at Bolt, Guisselle leads market research, develops scalable frameworks for new market decisions, and builds stakeholder relationships. Previous roles include Account Manager at Bolt, Business Development Manager at Eliko CC, and Senior Category Manager positions at 7-Eleven Mexico and OXXO, where Guisselle successfully constructed strategic business plans and launched new products. Educational qualifications include a Master's degree in Business Administration from EGADE Business School and a Bachelor's degree in Industrial Engineering from Tecnológico de Monterrey.