Sam Backwith

Sam Backwith is an accomplished HR executive with extensive experience in global people operations, talent management, and reward strategies across various industries. Currently serving as VP of Global People Operations at Booksy, Sam leads multiple centers of excellence supporting a rapidly growing workforce of approximately 1,000 employees across the globe. Previous roles include Global Head of HR Operations at NextEnergy Group, VP & Head of People Operations at Pleo, and Group Director of People Operations at OLIVER Agency, among others. Sam's career includes a transformative stint at ASOS.com as Head of HR - Services & Systems, where the organization scaled from 1,500 to over 4,000 employees. With a background in managing global reward programs at companies like NBCUniversal and GSK, Sam brings a wealth of knowledge in operational HR and strategic people management. Sam holds a B.Sc. in Information Systems & Management Studies from the University of Leeds, completed in 2000.