BORICA AD
Elena Tosheva has extensive experience in marketing and communications. Elena was most recently the Head of Marketing and Communications at BORICA AD, where they managed various aspects of marketing and communication planning, campaigns, agencies, and vendors. Elena'sresponsibilities included company rebranding, website development and maintenance, integrated communications, brand awareness campaigns, public relations, CSR partnership management, and internal communications. Prior to that, Elena worked as the Marketing Communications Manager for HPE South-East Europe at Hewlett Packard Enterprise, where they focused on demand generation campaigns, events organization, digital campaigns, and external corporate communications. Elena also has experience as the Marketing & Communications Manager at HP Bulgaria, the Senior Public Relations Adviser at VIVACOM, the Public Relations Manager at NILANA Ltd., the Office Manager at Eurocom Cable MB, and as an Assistant producer and reporter at VEK TV.
Elena Tosheva's education history is as follows:
- From 2007 to 2008, they attended the London School of Public Relations, studying Public Relations.
- From 2004 to 2006, they pursued a Master's degree in Public Relations at Sofia University St. Kliment Ohridski.
- Between 2001 and 2005, they completed a Bachelor's degree in International Tourism at the University of National and World Economy.
- From 1999 to 2003, they studied Economics and Management of the Mass Media, earning a Bachelor's degree from the University of National and World Economy.
- Elena attended the Second English Language School "Thomas Jefferson" from 1995 to 1999, though no degree or field of study is specified.
In addition to their formal education, they have obtained various certifications in areas such as LinkedIn, presentation skills, social media, psychology of sales, employer branding, business etiquette, body language, negotiation techniques, psychology of success, digital marketing, email marketing, and event leadership.
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BORICA AD
BORICA AD plays an important role as a fundamental IT infrastructure for the Bulgarian payment industry. Within the company’s main priorities lay the development and the operating of payment systems. Those priorities ensure the participants high-quality, reliable and innovative payment services which could be offered to the end customers – physical and juridical persons. The company continues to improve its knowledge in the area of payment industry. Tendencies are actively monitored on European and local level. BORICA AD is a partner that offers banks and their customers the highest payment services quality. As far as the payment industry is concerned, BORICA is focused on developing and offering value added services. This approach allows to expand the scope of payment services, as well as, to raise the satisfaction of the customers. The company develops activities that are of use to all the participants and their customers. The main task is to create such services that ameliorate the relations between banks and their corporate customers and physical persons. BORICA creates services that optimize the relations between Supplier – Customer – Bank, by using modern technologies and winning business models. BORICA develops high-quality software solutions that respond to the needs of customers to automate specific activities in the financial field. BORICA is actively helping the development of electronic technologies that are focused on preserving the Nature.