Laura Careless

Laura Careless is a Senior Data & Insights Consultant at BORN XDS since July 2023, where responsibilities include conducting customer research for CX strategy projects, analyzing client data, and developing customer journey maps. Prior experience includes serving as an Insights Consultant at The BIO Agency, focusing on qualitative and quantitative research to enhance customer experience strategies, and as a Data & Analytics Consultant at iCrossing UK, where duties encompassed developing measurement frameworks and conducting user behavior analysis. Laura's educational background comprises a Master of Arts in Antiquity and a Bachelor of Arts in Classics and Classical Archaeology, both from the University of Birmingham.