Erica Sidman

Erica Sidman is a seasoned professional in brand marketing and strategic partnerships, currently serving as the Brand Licensing & Strategic Partnership Manager at Bose Corporation since June 2023. Prior experience includes managerial and strategic roles in product creation operations at Vista from July 2017 to March 2023, where Erica contributed significantly to user experience and new product initiatives. Earlier work experience encompasses roles in hospitality and various internships, including positions at The Andrea, FACETS PR, March of Dimes, and Starwood Hotels & Resorts Worldwide, Inc. Erica holds a Bachelor of Business Administration in Marketing and a double major in Communication from the Isenberg School of Management at UMass Amherst.