Boston Beer
Chad Hazen has a strong background in consumer insights and brand strategy with over 20 years of experience. Chad is currently working as the Associate Director of Consumer Insights at The Boston Beer Company. Prior to this, Chad founded their own CPG brand, Sofee Beverage, where they served as the Founder & Chief Curiosity Officer. Chad also held roles as the VP at Lamppost Insights, LLC and as a Founding Partner at THREE Group, Inc., a custom insights agency. Earlier in their career, Chad worked as the Director of Brand Strategy at The True Agency, Planning Director at DDB, and Research Director at Hall & Partners. Chad also gained research and planning experience at MTV and iNDEMAND. Chad's expertise lies in quantitative and qualitative research, brand strategy, and consumer insights.
Chad Hazen holds a Bachelor of Science (BS) degree in Business Administration and Management, Marketing, and Economics from Kutztown University of Pennsylvania.
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Boston Beer
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From the very beginning, Jim Koch wanted to create a company that he would want to work for. Boston Beer has worked hard at maintaining that culture through the successes and growth they have enjoyed over the past 30+ years. Today, The Boston Beer Company continues to be a team of enthusiastic, creative, and competitive people who are passionate about raising the bar in everything that we do.