Boucheron
Jiani Li currently serves as the Marketing Communications Manager for Boucheron, overseeing marketing and communication strategies in Korea and reporting directly to the President. Previously held the role of Communication Manager for Boucheron APAC, managing public relations, events, and content creation across multiple regions including China and Singapore. Jiani Li's earlier experience includes positions as PR Manager and Assistant Public Relations Manager at Hermès, as well as Marketing & PR Manager for Asia Pacific at Christofle, a prestigious luxury brand. Jiani Li began a career in public relations at Neri&Hu Design and Research Office, a renowned architectural design practice. Jiani Li holds a Master’s degree in TV Studies from the University of Bristol.
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Boucheron
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Created by Frederic Boucheron in 1858, Boucheron is built through four generations of direct descendants. Visionary designer and first of the great contemporary jewelers to open a boutique on Place Vendôme, Boucheron embodies excellence in Jewelry, High Jewelry and Watchmaking. The Boucheron style, free and audacious, continues to create the classics of tomorrow. There are currently more than 90 Boucheron boutiques across the world. Boucheron is part of the global Luxury group Kering.