Benjamin Loye

Benjamin Loye is an accomplished e-commerce and marketing professional with extensive experience in digital marketing, customer acquisition, and campaign management. Currently serving as Responsable e-commerce at Bouygues Telecom since September 2021, Benjamin previously held positions at SFR as Responsable Acquisition de Trafic from April 2015 to September 2021, where responsibilities included managing paid search campaigns, display advertising, SEO strategies, and analytics reporting. Prior roles at Numericable and SAP involved loyalty program management, telemarketing oversight, and the implementation of innovative online marketing initiatives. Benjamin holds a Master's degree in Marketing and Production of Services from IAE Paris-Est, obtained between 2009 and 2011.