BPCM.
Katrina Goodman is an experienced professional in public relations and marketing with a strong background in media relations, partnerships, and brand messaging. Currently serving as an Account Executive at CURICH | WEISS, responsibilities include managing client communications and conducting media briefings for high-profile clients such as North America's 50 Best Bars and Copper Cane Wine & Spirits. Previous roles include Assistant Account Executive at Sharp Think and Public Relations Account Coordinator at Breakaway Communications, demonstrating versatility and adaptability across various industries. Katrina also has a solid foundation in marketing and social media strategy, developed through internships and leadership positions with organizations such as Ipsen, Chi Omega Fraternity, and Fresh Prints. Academic credentials include a Bachelor's degree in Integrated Marketing and Communications from the University of Massachusetts Amherst, along with earlier studies in Psychology at The Ohio State University.
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BPCM.
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BPCM is a global strategic consulting and communications agency with offices in New York, Los Angeles and London, and partners worldwide. Evolving with the rapidly changing landscape, the agency develops and executes creative brand strategies to achieve measurable results. BPCM has worked with the world’s most iconic lifestyle, consumer and luxury brands for more than two decades. Its leadership in sustainability and corporate purpose is globally recognized, educating and advising clients across all categories on effective practices and actions while creating business opportunities that reverse the impact on the planet. Its Los Angeles office has earned an exceptional reputation for its strategic influencer, celebrity and VIP programs as well as managing the most impactful consumer events on the West Coast.