BPM Group
Samy Ben Chekroun serves as the Chief Marketing Officer at BPM Group since January 2023, bringing extensive expertise in marketing, digital strategy, and business development. Prior roles include Head of Marketing, Digital and Innovation, and Chief Digital Officer at Jean Rouyer Automobiles, where Samy led the company's digital initiatives from April 2017 to January 2023. Additional experience encompasses General Manager positions at Loc'oto and Autobonplan, co-founding Autobonplan, and consulting for Jean Rouyer Automobiles. Samy's background also includes Branch Director at Renault Auto Motors Vietnam, specializing in brand establishment, and roles in sales management with Danone and LES VERGERS DU MEKONG. Educational qualifications include a Master in Science of Management from emlyon business school and an exchange program at East China Normal University.
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BPM Group
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BPM est un acteur international de la distribution spécialisée. Créé en 1984, le groupe BPM rassemble 15 activités et 2500 collaborateurs sur 119 sites en France, à Monaco et en Suisse. – L’ automobile : BPM Cars : Abarth, Alfa Romeo, AMG, Fiat, Hyundai, Jaguar, Jeep, Land Rover, Maserati, Mercedes-Benz, Morgan Motors, Peugeot, Smart, Suzuki, Volvo BPM Exclusive : Aston Martin, Bentley, Ferrari, McLaren, Pininfarina, Rolls Royce, Grenadier BPM Héritage : Voiture de collection – Le véhicule utilitaire et industriel : BPM Pro : Mercedes-Benz, Iveco, Iveco Bus, Kässbohrer, Fuso, Unimog, Evobus, Fiat Professional – La moto : BPM Motorbike : Ducati, Indian – le matériel de Travaux Public via sa filiale SAMI TP BPM Construction : Komatsu, Metso, Pronar, Kiverco – La filière agricole : BPM Agri : John Deere, et l’irrigation avec TPI.