Brainchild Creative
Jef Loeb has a strong background in creative strategy, writing, and directing. From 1989 to 2000, they worked as Chairman/Creative Director at Katsin/Loeb + Partners, where they served various well-known brands in the advertising industry. In 2001, they joined Brainchild Creative as a Creative Director/Strategist/Writer/Director. In this role, they were responsible for brand strategy, consumer insights, writing and directing commercials and videos, and solving creative problems for clients and agencies. Jef also worked on projects related to rebranding, repositioning, green marketing, and hyperlocal marketing.
Jef Loeb has a diverse education history covering multiple decades. Jef started their academic journey at Palo Alto High School from 1967 to 1970, where they obtained a degree of freedom. Later, from 1974 to 1977, they attended the University of California, Davis and completed their Bachelor of Arts degree in Political Science and Rhetoric. Finally, in 2013, they enrolled in the Hyper Island Master Class for continuing education, specializing in digital communication, networks, media/multimedia, and applications.
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Brainchild Creative
Brainchild is a next generation agile ad agency founded to meet the needs of companies and clients who are curious about new ways to win. Our core strength is turning daunting complexity into persuasive simplicity. Founded by an international-award-winning creative director and a direct response specialist, Brainchild builds strategic, creative, production, and media “braintrusts” specifically tailored to each project. These tight-knit teams are made up of experts who offer deep experience in traditional, digital, social, public affairs, and experiential marketing. This not-so-typical agency structure has resulted in a decade of success for our clients and allowed us to concentrate on delivering results that exceed both expectations and metrics. Street cred includes the successful international rebrand of FDB, a unit of Hearst Corporation, multiple programs for PG&E, branding Recology, the national leader in resource recovery, creative for Ulysse Nardin's extremely high end mobile phones, strategy and creative for Flex Your Power, California's multi-award-winning energy conservation program, online work for Stanford University Medical Center, broadcast advertising for the SF 49ers, as well as work for other agencies that have brought us into the mix on clients like Land Rover, Health Net, Time-Warner, UbiSoft video games, and others. Brainchild is a California certified small business and WBE.