Jonathan Michelin

Jonathan Michelin, MA, CMT, currently serves as the Experimentation and Analysis Manager at Shopify, where Jonathan leads data-driven decision-making for major projects exceeding $600M and has developed 26 analytics automation tools. Previously, Jonathan worked as a Marketing Experimentation and Analysis Specialist at Shopify and as a Direct Analyst at Dyson, focusing on analytics and insights for the Canadian market. Additional experience includes roles as a Digital Analytics and Insights Specialist at Shiseido, Graduate Teaching Assistant at the University of Toronto, and Lead Instructor for Data Analytics at BrainStation. Jonathan holds a Master of Arts in Economics and has completed various certification programs, including Management of Enterprise Data Analytics at the University of Toronto and Entrepreneurship in Emerging Markets through Harvard Online. Jonathan’s educational background is complemented by roles in leadership and event management, notably as President of the Rotman Commerce Law Association.