Branch Road
Simon Cliffe is a seasoned media professional with extensive experience in leadership roles across various companies. As the Founder and Director of Branch Road since January 2015, Simon emphasizes the significance of storytelling in creating relevance. Prior to this, Simon co-founded A House Called Alice and served as Head of Editorial and Broadcast Strategy at Waggener Edstrom. Earlier positions include Head of News, Content & Campaigns at Independent Media News, where Simon developed a strong editorial team, and Executive Director at the British Association of Picture Libraries and Agencies, advocating for members within the digital transition. Simon also held roles at GCap Media/Global Radio as Group News Director, where leadership encompassed Europe's largest team of commercial journalists, and GWR Group as Regional Head of News. Simon's early career included freelance work as a Desk Editor at ITN/IRN. Educationally, Simon holds a BA (Hons) in Communication (Photography) from Salisbury College.
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Branch Road
Our storytelling gives people a reason to care about who you are. All brands start with a good story. Why do you exist? Why are you meaningful? Why should others care? At Branch Road, we help you answer the ‘Why?’ by creating and sharing your story in a unique and meaningful way. We do this by producing creative content: from blogs and gated assets, to videos and animations, we create high quality content that helps drive leads, nurture existing contacts, and drive awareness. Our team of creative writers, animators, filmmakers, journalists, graphic designers, and data-driven strategists help our clients engage their audience and push leads through the sales and marketing funnel. Made up of award-winning film makers, creative directors, PR specialists, journalists, animators, designers and marketers, we have the communications industry covered. Founded by Simon Cliffe, award-winning journalist, coach and senior news leader, Simon spent over a decade understanding how to get audiences to care about stories and content.