Alisa Umanskaya

Vice President, Brand Development at Brand Institute

Alisa Umanskaya, PhD, has an extensive background in research and academia. Alisa has experience in brand development as Vice President at Brand Institute, and has also worked in scientific research roles at various institutions including Columbia University Medical Center and Weill Cornell Medical College. Alisa has a Ph.D. in Physiology and Cellular Biophysics from Columbia University and holds a Bachelor of Arts degree in Biological Sciences and English from Macaulay Honors College at The City University of New York.

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New York, United States

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Brand Institute

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Brand Institute is the global leader in brand name and identity development. We provide a broad portfolio of services to our healthcare, consumer and business-to-business clients, including name development, trademark searches, market research, regulatory and visual identity solutions. As a company that provides specialized services to a sophisticated and discerning clientele, our people are paramount to our success. We staff each of our 17 global offices with experienced and knowledgeable professionals who provide attentive service and insightful strategic direction. Our Miami-based Headquarters Operational Team is the most experienced in our industry with over 370 years of combined branding experience. Our subsidiary, Drug Safety Institute (DSI), is led by former regulatory officials from the FDA, EMA and Health Canada. These industry thought leaders helped shape the global regulatory landscape as it pertains to proprietary (brand) and nonproprietary (USAN/INN) name development. They are now full-time Brand Institute employees who provide our clients with unparalleled guidance in the fields of name strategy, name safety research, labeling/packaging, and risk management. Our service-centric mindset, leading-edge team of regulatory professionals, and tenured operational staff have helped us become the #1 company in our category. We have partnered on the development of over 3,330 brand names and identities, and partner on approximately 80% of the drug names approved worldwide every year.


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51-200

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