Branding Science Group
Poh-E Chong is an experienced professional in the field of market insights and strategic planning, with a background in business and commerce. Poh-E has worked in various roles at companies such as Branding Science Group, Mundipharma, Kantar Health, and Teva Pharmaceuticals, showcasing expertise in leadership, cross-functional projects, and translating insights into actionable solutions. Poh-E has also demonstrated strong project management skills while serving as President at Raleigh International, leading a team in organizing outdoor programs supporting environmental and community causes. With a Bachelor's degree in Business and Commerce, with a focus on Finance & Marketing, Poh-E continues to excel in driving business growth and innovation in the Asia Pacific region.
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Branding Science Group
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Branding Science: Brand Research & Consultancy With offices around the world, we can partner with global brand teams and their affiliates through the various challenges coming along the brand life cycle. We combine creative thinking, innovative methodologies and strong market expertise, to uncover insights with a practical and commercial orientation. This means that the inspirational commercial insights we bring will help directly the brand strategy and ensure that the resultant actions are implemented and embedded across the organisation.