Branding Science Group
Sarah Blakeston is a seasoned professional in commercial strategy with extensive experience in the healthcare sector. Currently serving as Senior Director/SVP of Consulting (Commercial Strategy) at Branding Science Group since April 2021, Sarah continues to focus on strategic initiatives. Prior to this role, Sarah held the position of Senior Director of Commercial Strategy at IPG Health Global Market Access from April 2017 to April 2021, where a deep understanding of human behavior guided the development of commercial strategies across various therapeutic areas. Previous roles include Senior Director/Global Client Partner at Ipsos Healthcare Advisory, where a strong emphasis was placed on strategic direction and brand development, and Group Head - International Healthcare at Synovate Healthcare, leading a team to achieve double-digit growth. Sarah's career began at Isis Research, serving as Head of International Healthcare, cultivating meaningful client relationships through strategic insights. Sarah earned an MA (Hons) in Human Geography and Anthropology from The University of Edinburgh.
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Branding Science Group
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Branding Science: Brand Research & Consultancy With offices around the world, we can partner with global brand teams and their affiliates through the various challenges coming along the brand life cycle. We combine creative thinking, innovative methodologies and strong market expertise, to uncover insights with a practical and commercial orientation. This means that the inspirational commercial insights we bring will help directly the brand strategy and ensure that the resultant actions are implemented and embedded across the organisation.