Breakthru
Brad Redenius, MBA, currently serves as Executive Vice President at Breakthru Beverage Group in Minnesota since January 2016, overseeing a multi-million-dollar P&L and leading a team of 440 employees to serve 5,000 customers and 300+ suppliers. Previously, Redenius held the position of Vice President Sales and Marketing at Breakthru, managing a 375-member team and a substantial budget. Prior experience includes Vice President of Sales & Marketing for Wine, Spirits & Beer at Wirtz Beverage Minnesota, where Redenius managed sales efforts and integrated multiple companies within the state. Redenius began career as General Manager at Wirtz Beverage in Illinois. Educational credentials include an MBA from Washington University in St. Louis and an AAS in Marketing from Kankakee Community College.
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Breakthru
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Breakthru Beverage is a family-owned and operated company with operations across the U.S. and Canada, and more than $5 billion in annual sales driven by a team of 7,000 associates. We deliver world-renowned brands to the doorsteps of North America’s retail, bar and restaurant businesses.