Breakthru
Rich Espe is a seasoned professional in the beverage industry, currently serving as the Brand Architect at Espe Wine and Spirit Consulting since September 2017 and as VP Global Sales at Tequila Corrido since March 2025. With extensive experience in sales and marketing, Rich held the position of VP Sales and Marketing at Breakthru Beverage Group and also worked as a Partner and National Sales Manager at Number JUAN Tequila until March 2025. Additionally, Rich has been involved in self-employment as a brand architect and contractor since 2017. Rich obtained an education from Illinois Central College, attending from 1988 to 1992.
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Breakthru
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Breakthru Beverage is a family-owned and operated company with operations across the U.S. and Canada, and more than $5 billion in annual sales driven by a team of 7,000 associates. We deliver world-renowned brands to the doorsteps of North America’s retail, bar and restaurant businesses.