Breaktime Media
Kristyn Lyons is a seasoned professional with extensive experience in advertising operations and campaign management. Currently serving as the Senior Campaign Operations Manager at Breaktime Media since June 2022, Kristyn leverages a 360-degree technology platform to engage a large audience of shoppers. Previous roles include Director of Advertising Operations at Digital Properties, LLC, and at Shareaholic, Inc., as well as Director of Digital Sales & Operations at Lycos, Inc. Throughout the career, Kristyn has successfully managed relationships with top-tier networks and advertisers, developed sales strategies for rich media deployments, and optimized ad campaign performance across various platforms. Kristyn holds a Bachelor’s degree in Criminal Justice from UMass Boston.
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Breaktime Media
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Breaktime Media focuses on helping shoppers decide what to buy and where to buy it. We do this by harnessing a 360-degree technology platform to deliver personalized and engaging content to an audience of 36 million shoppers across the path to purchase. A 100% performance based campaign with Breaktime can activate a combination of 25+ KPIs, including everything from brand awareness and lead gen to online and in-store purchase and reviews. Breaktime works with clients including General Mills, Mondelez, Nestle and Unilever and averages a 2.44% sales lift and $2.38 return for every $1 spent.