Bridgestone EMEA
Helen Roe is an accomplished marketing professional with extensive experience in brand marketing, sponsorship activation, and communications across various sectors, particularly in sports and events. Currently, Helen leads consumer brand marketing and communications for Bridgestone EMIA in the UK and Ireland. Prior roles include head of marketing and communications at Gloucester Rugby and development director at Cheltenham Festivals, where Helen managed significant marketing strategies and team operations. Previous experience at AIG involved global sponsorship activation and corporate hospitality management. Helen's long tenure at Visa Europe included leading marketing integration for major sponsorships like the FIFA World Cup and the London Olympics, showcasing expertise in athlete sponsorship and brand activation. Educational credentials include a BA (Hons) in International Tourism Management from the University of Brighton and a CIM Post-graduate diploma in Integrated Marketing Communications.
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Bridgestone EMEA
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Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in premium tyres and sustainable mobility solutions. Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region. Bridgestone EMEA operates 13 tyre plants, a major R&D centre, and a proving ground, and serves its customers in an extensive retail network with thousands of touchpoints. Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business. For more information about Bridgestone, please visit www.bridgestone.com and press.bridgestone-emia.com