Bridgestone EMEA
Luis Miguel Álvarez Romero is an experienced marketing professional currently serving as the Head of Marketing for the Paris’24 Olympic Games Operations & B2B at Bridgestone EMIA since September 2021. In this role, Luis Miguel leads the Bridgestone Olympic & Paralympic Worldwide Hospitality program and oversees marketing activation initiatives for the upcoming Paris Games. Previously, Luis Miguel held the position of Head of Marketing for Original Equipment, focusing on strategic marketing for prestigious automotive brands. With a robust background at Bridgestone South West, Luis Miguel managed regional marketing strategies and trade promotions. Early in the career, Luis Miguel developed dealer networks and managed key accounts within the agricultural sector as a Product Manager. Luis Miguel holds a degree in Ingeniero Agronomo, Industrias Agroalimentarias from Universidad Politécnica de Madrid.
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Bridgestone EMEA
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Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in premium tyres and sustainable mobility solutions. Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region. Bridgestone EMEA operates 13 tyre plants, a major R&D centre, and a proving ground, and serves its customers in an extensive retail network with thousands of touchpoints. Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business. For more information about Bridgestone, please visit www.bridgestone.com and press.bridgestone-emia.com