Tatum Castora

Tatum Castora is an experienced advertising account manager currently working at BrightLine since October 2023. Previously, Tatum held the position of account manager at Cision from July 2021 to October 2023, where responsibilities included managing over 120 accounts across various sectors, achieving a 95% client retention rate, and growing business by 40% through effective sales strategies. Tatum also worked as an inside sales representative at Cision, ensuring efficient lead management and collaboration with decision-makers. Academic background includes a degree from Miami University and involvement in organizations like PRSSA and Miami University Women in Marketing. Early career experiences include roles as a hostess at Mike's Bar and Grill and a sales consultant at Skin Deep, where Tatum honed customer service and sales skills.