Tara Reiter

Tara Reiter is a seasoned marketing professional with extensive experience in customer lifecycle management and strategic marketing. Currently serving as Customer Lifecycle Manager at Brightspeed since January 2023, Tara previously held multiple positions at System Pavers from September 2007 to October 2022, including Senior Manager of Strategic Marketing and Digital Marketing Manager. Tara's expertise includes leading impactful marketing initiatives, budget allocation across diverse channels, and overseeing customer and market research. With a BS in Mathematics from the University of North Carolina at Chapel Hill, Tara has a robust analytical background, which has been instrumental in optimizing marketing strategies and driving customer acquisition and retention. Prior roles also include positions at BOOMj.com and Financial Media Group, demonstrating a solid foundation in marketing analysis and e-commerce project management.