George Felix

SVP & Chief Marketing Officer at Brinker International

George Felix currently serves as Chief Marketing Officer for Chili’s Grill & Bar at Brinker International, a position held since July 2022. Prior to this, George was CMO at Tinder and held multiple roles at Yum! Brands, including CMO for Pizza Hut US and Director of Marketing for KFC Global. George also contributed to the Mobile Marketing Association as a board member and led Procter & Gamble's global mobile marketing strategy and innovation. Notable achievements include the successful "Smell Like a Man, Man" campaign for Old Spice, which garnered significant recognition and awards. George's academic background includes a Bachelor's Degree in Management Information Systems from the University of Notre Dame and an MBA in Marketing from UNC Kenan-Flagler Business School.

Location

Dallas, United States

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Brinker International

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Dallas-based Brinker International, Inc. is one of the world’s leading casual dining restaurant companies. Founded in 1975, Brinker produces $2.9 billion in sales and owns, operates, or franchises more than 1,600 restaurants across 31 countries and two territories under the names Chili’s® Grill & Bar and Maggiano’s Little Italy®.


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10,000+

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