BC Liquor Distribution Branch
Paulette Parry serves as the Director of Marketing for BC Liquor Stores LDB since November 2008, overseeing various aspects including instore marketing, social media, mobile app development, and brand positioning across 197 stores. Previous experience includes serving as President at WestCoast Communications, where Paulette developed and launched nine successful ecommerce sites, and as Vice President of Marketing at Pivotal Partners Inc., contributing significantly to e-commerce strategy and customer retention. At Pharmasave Drugs (National) Ltd., Paulette excelled in brand development and strategic planning. Earlier roles included President at WestCoast Communications and Vice President Account Director at McKim/BBDO Advertising, providing strategic marketing direction for diverse clients.
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BC Liquor Distribution Branch
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Our vision, at the BC Liquor Distribution Branch (LDB), of ‘Service. Relationships. Results.’ is all about providing a valued service, building strong relationships with our stakeholders, and achieving greater results for the province. The LDB is one of two branches of government responsible for the cannabis and liquor industry of B.C. We operate the wholesale distribution of beverage alcohol and non-medical cannabis within the province, as well as the household retail brands of BC Liquor Stores and BC Cannabis Stores. We employ nearly 5,000 people in over 200 communities and have hundreds of career opportunities spanning its entire wholesale, retail and corporate operations – from supply chain logistics, to high-tech solutions, and everything in between. The LDB has been named one of BC’s Top Employers 12 times over for offering exceptional places to work, flexible work hours and earned days off, extended health and dental benefits, maternity and parental leave top-up payments, a pension program, in-house professional and leadership development, and subsidies for professional accreditation. If our vision and corporate values resonate with you, explore opportunities for a rewarding career in Public Service with the LDB.