BIMA (British Interactive Media Association)
Archie Mills is an experienced marketing professional with a robust background in brand management and project leadership. Currently serving as the Community Lead for Scotland and interim Partnerships Manager at BIMA since February 2023, Archie has also been delivering marketing projects globally as the Fractional Marketing, Brand, and Project Lead at Seed & Tonic Marketing since July 2020. Previous roles include Brand Manager at Kingsbarns Distillery, focusing on brand renovation and market expansion, and various marketing positions at The HEINEKEN Company, emphasizing market intelligence and digital transformation. A strong foundation in technical solutions was established as an EPOS Merchant Specialist at ANZ, and early career experience includes roles in sales, marketing, and vineyard development. Archie holds multiple qualifications in international strategic marketing from the University of Glasgow Adam Smith Business School and marketing credentials from Cambridge Marketing College and Glasgow Central College of Commerce.
BIMA (British Interactive Media Association)
BIMA is Britain’s digital community. We connect, develop and champion the industry. Join BIMA and you can expect to: 1. Extend your network 2. Raise your profile 3. Attract and develop talent 4. Grow your business 5. Gain a voice on issues affecting the industry We’re independent: BIMA is a membership association run by the industry, for the industry. Our independent and not-for-profit status means everything we do is for the good of our members and the industry, and it gives Government and the media confidence in our integrity. We have longevity: We were founded in 1985 and are proud that we were the first digital industry body anywhere in the world. Our strength is our diversity: We believe in the power of community. Most of our members are agencies with a strong digital focus. However anyone in the industry can join BIMA and we have consultants, suppliers, academic institutions and others within our membership. We are also extending our offering to provide greater benefit to digital teams at brands and to tech startups.