BIMA (British Interactive Media Association)
Paula Pettit is an accomplished executive with extensive experience in the technology and cryptocurrency sectors. Currently serving as the Chief Executive Officer at Linum Labs since August 2020, Paula has effectively managed a team of 30 employees and previously held key roles as Chief Commercial Officer and Head of Business Development, generating $4 million in sales. In addition, Paula serves as Co-Chair of the Blockchain Council at the British Interactive Media Association. Previous experience includes positions at ShapeShift.io as Business Development Lead, following the acquisition of Bitfract, where Paula was a Co-Founder and Director of Brand & Business Development. Paula also founded and served as CEO of Parcel22, a women’s subscription box service, which was acquired. Paula holds a Bachelor of Science in Mechanical Engineering from the University of Florida and completed a Full-Stack Javascript Development Course at Code Institute.
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BIMA (British Interactive Media Association)
BIMA is Britain’s digital community. We connect, develop and champion the industry. Join BIMA and you can expect to: 1. Extend your network 2. Raise your profile 3. Attract and develop talent 4. Grow your business 5. Gain a voice on issues affecting the industry We’re independent: BIMA is a membership association run by the industry, for the industry. Our independent and not-for-profit status means everything we do is for the good of our members and the industry, and it gives Government and the media confidence in our integrity. We have longevity: We were founded in 1985 and are proud that we were the first digital industry body anywhere in the world. Our strength is our diversity: We believe in the power of community. Most of our members are agencies with a strong digital focus. However anyone in the industry can join BIMA and we have consultants, suppliers, academic institutions and others within our membership. We are also extending our offering to provide greater benefit to digital teams at brands and to tech startups.