Wes Dudley

Vice President of Customer Experience at Broad River Retail

Wes Dudley is an experienced professional in customer experience and digital transformation, currently serving as Vice President of Customer Experience at Broad River Retail since October 2022. Previously, Wes held similar roles at Mitchell Gold + Bob Williams and Ashley Furniture Industries, focusing on continuous improvement strategies to enhance client satisfaction through people, processes, and technology. Wes's extensive tenure at JCPenney spanned three decades, during which various leadership positions were held, including Director of Corporate Customer Care and Senior Project Manager, leading significant technology and process improvements to elevate customer satisfaction across multiple business verticals. Notably, Wes reorganized teams to meet industry standards, drove profitable sales growth, and developed strategic tools for improving customer experiences.

Location

Mooresville, United States

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Broad River Retail

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Founded in 2003, Broad River Retail (BRR), a Fort Mill-owned and operated home furnishings retailer, is the largest and fastest-growing Ashley licensee in the Carolinas and Georgia. BRR operates 27 Ashley Stores, four Ashley Outlets, and three distribution centers. At our core, we are a purpose-driven organization, and it inspires everything that we do. We think about living out our organizational purpose through our passion for Furnishing Life’s Best Memories for others – for our Memory Makers, our guests, whom we are privileged to serve, and our neighbors in our communities. We encourage you to learn more about Broad River Retail. Visit our website, broadriverretail.com, and check out our podcast, storiesfromtheriver.com.


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Employees

501-1,000

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