Broadlab
Brian Jentz serves as the Chief Product Officer at Broadlab, focusing on solutions for Addressable TV advertising. With extensive experience in product management and advertising technology, Brian has previously held senior roles at Roku Inc., Nielsen, Sorenson Media, and other companies, leading initiatives in supply-side advertising, advanced video advertising, and programmatic solutions. Educational qualifications include an MBA from Cranfield School of Management and a BA in Political Science and German from Hamline University.
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Broadlab
Broadlab provides a single point of access to the whole of the Addressable TV advertising landscape for agencies and their clients. Together with a seasoned team with deep experience across Addressable TV, Broadlab brings expertise and technology together in a 'one stop shop' solution to help agencies and their clients get the best return on ad spend (ROAS) from their Linear and Addressable TV campaigns. Broadlab works with agency partners to understand an advertiser’s audience and campaign objectives, builds a campaign strategy (including inventory, targeting, creative and measurement), activates the campaign, optimises the campaign in-flight and then provides holistic measurement and insights relating to the campaign delivery. To do this, Broadlab has built an innovative suite of tools and technology to solve Addressable TV specific issues such as an advanced forecasting and planning tool, an ID Graph optimised for Addressable TV to build and target audiences at all levels of the marketing funnel, AI/ML algorithms to monitor and optimise campaign performance and cross-platform measurement capabilities. This technology has then been paired with an experienced team of expert staff who know the business and how to access supply & data, how to get the best from multiple buying platforms and methodologies and how to consult with clients to ensure their campaigns meet their desired objectives.